Most people are aware of the method of buying and selling a property by private treaty. Simply, it is a system of marketing a property with a suggested price. The advertising campaign is structured to maximise the potential of the property. This is a fairly simple process providing a relaxed selling experience.
‘Price Range’ or ‘Offers From’
The Buyer Guide involves setting a price range for the sale of the property. This system was developed in order to provide better outcomes for sellers in the form of higher prices, shorter selling periods and greater confidence and certainty. It works by attracting the largest pool of buyers thereby maximising interest in the property. Most buyers initially look at properties priced 10-15% below what they end up paying. If they find a property they love, they change their thinking. Instead of offering what they would ‘like’ to pay, they offer what they ‘have’ to pay to ensure they buy their dream home.
Low Key Marketing
(Quietly on the market with minimal or no advertising)
This method is often used when owners really just want to “test the market” without any fuss and usually without any marketing. Inspections are sourced via our buyer database, which means only qualified buyers are shown through the property. This method of marketing is ideal for owners who would like to move but have not found the right property or owners who don’t necessarily want their neighbours to know they are thinking of moving. Sometimes for different personal reasons this method is more suited. Our sales consultants can explain each of the options
in more details.